Who is The Friendly Fat Company for?
The Friendly Fat Company is created for people who wants to feel and perform their best and always strives to elevate themselves in every aspect of life, no matter their starting point.
It's for people who wants to create the life they dream of and are looking for ways to improve their performance and enjoy more energy and focus to get shit done. It's for people who refuse to compromise on eating well just because of being busy.
Our products are perfect for a range of lifestyles, including Low carb, Keto, LCHF, gluten free, Paleo, or for anyone who wants a clean and healthy snack that enhance your performance, keeps you satisfied, energized and focused for longer.
What makes your products different?
Most functional foods contain poor nutrition because of either too much sugar, crappy carbs or artificial ingredients and don’t elevate your performance in any way. Instead these ingredients spikes your blood sugar and leaves you tired and unfocused shortly after. And remember, adding protein to this kind of junk doesn’t make it more functional or healthy.
We develop products with a no bullshit approach and have excluded all forms of junk in favor for clean ingredients and healthy fats, delivering sustained energy and superior nutrition that doesn’t affect your blood sugar but instead will keep you satisfied and focused for longer. In other words, improving your overall performance.
What is healthy fats? And why is it good for you?
The molecular configuration of fat determines whether fats will be healthy or unhealthy. There are three different types of fat, saturated, monounsaturated and polyunsaturated. Usually the monounsaturated and polyunsaturated fats are what most people refer to as “healthy fats”, for example fat from olive oil, avocados, nuts and fish. There are also some forms of saturated fats with many health benefits such as MCT fats derived from coconut. A more easily explained definition of “healthy fats” are “relatively unprocessed fats from whole foods”. Unhealthy fats are typically those that are industrially produced such as trans fatty acids and hydrogenated fats such as margarine.
For a long time we have been more concerned about avoiding unhealthy fats than we are about including enough healthy fats in our diet and therefore miss out on a great amount of health benefits. Since many parts of our bodies are dependent on fat to function optimally such as our brain which is made up of 60% fat, hormone system, parts of our nervous system and cell membranes, balancing our fat intake is crucial to promote optimal functioning of our entire body.
What is MCT and it’s benefits?
MCT stands for Medium Chain Triglycerides which means medium length fatty acids and is a a form of friendly fat mainly derived from coconut. It is one of the best, most bioavailable clean forms of energy for your body and your brain because the body process it more effectively than other fats. MCT’s are often used by athletes who needs instant and sustained energy to boost their performance and improve endurance during a tough workout. MCT's are a great fuel for your brain to improve energy and focus. MCT’s are also very helpful for weight management, assisting to keep blood sugar levels stable and control appetite by increasing the feeling of fullness. MCT-oil also improves gut health and reduces inflammation, fighting off harmful bacteria while feeding the good bacteria in your gut.
The difference between MCT and other forms of fat is that because of their shorter length, MCT’s are absorbed and used by the body as energy more quickly, and is therefore not stored as fat in the body. It's goes straight to the liver to be broken down to ketones which then is used as energy. It can be compared to the same quick absorption as carbohydrates but with the difference that MCT doesn’t raise insulin levels and instead gives more long lasting energy compared to carbs, resulting in greater endurance and improved athletic performance. In short, MCT’s are great for sustained energy and endurance, improved brain function and focus, assists in weight loss and boosts your workouts. MCT’s are perfect to consume before a workout or a work session when you need to stay energized or better focus your mind and can easily be mixed in to your morning or afternoon coffee, yoghurt or shake. MCT’s can be hard to find in our typical western diet, so adding MCT-oil to your daily routine is a great way to enjoy these benefits and unlock your superpowers.
Where can I buy your products?
You can buy our products from this website and selected retailers. Right now we're at www.upgrit.se and www.meds.se. Sign up to our mailing list to stay updated on what's happening and let us help you crush your goals this year!